ESG is all the rage and it's here to stay. Our clientFriends Provident International recognised this mega trend and asked us to produce a video to promote their new ESG rated funds to their clients.
Together with out our award-winning copywriters we wrote an impactful script and created a video that on one hand informed viewers about the risks of missing out but on the other hand also sparked their interest in the opportunities of ESG investing. This video was also a very successful marketing and positioning tool for Friends Provident International with over 400,000views and counting.