RL360 rebranding


Preserving heritage while looking to the future

RL360 isn't just one of our longest clients but also one of the fastest growing life insurance companies in the world. Having outgrown their existing brand they needed a new brand identity that would reflect not only their heritage, but who they are and where they are going.

Over the period of a year we didn’t just create a new logo for RL360 but completely reworked their overall brand strategy, created new identity guidelines including tone of voice and also redesigned their whole corporate literature. RL360 distinguishes itself through exceptional customer service and a strong commitment to client care. Reflecting this personal touch, we featured real people prominently in their corporate literature and stationery.

We also produced an emotive video to launch the new RL360 brand, which has garnered nearly 700,000 views on social media with minimal advertising spend. And we take great pride in seeing our logo prominently displayed on TV during the Isle of Man TT, as RL360 is one of the main sponsors of this prestigious international racing event. RL360 is also committed to ESG investing. We worked with with on many ESG campaigns and videos.

We are glad, after some hesitation, we also convinced them to produce an ESG video, which was their most successful video ever. It gained nearly 10million views!

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